Concepedia

Author

Arum Nurhandayani

IPB University

Also Known As

Arum Nurhandayani

3

Publications

81

Citations

1

H-Index

19

Concepts

All Affiliations

IPB University
AN

About

Arum Nurhandayani is an author at IPB University specializing in brand equity, interactive marketing, and digital marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

1

1

81

2

Management

1

1

81

3

Communication

1

1

81

4

Marketing

1

1

81

5

Brand Building

1

1

81

Arum Nurhandayani

×

1

Publications

81

Citations

1

H-Index

YearCitations

THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION

Arum Nurhandayani, Rizal Syarief, Mukhamad Najib

SHILAP Revista de lepidopterología

2019

81

Page 1