Concepedia

Semila Fernandes

SF

7

Publications

321

Citations

7

H-Index

2015

Active since

Affiliations

Symbiosis International University(Current)

Institute of Business Management

Macquarie University

EM Normandie Business School

Semila Fernandes is an author at Symbiosis International University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessCommunicationDigital MarketingInteractive MarketingConsumer Decision MakingArts

Publications per year

2015–2022

7

Publications

7

Measuring the impact of online reviews on consumer purchase decisions – A scale development study

Semila Fernandes, Rajesh Panda, V. G. Venkatesh et al. · Journal of Retailing and Consumer Services · 2022 · 77 citations

Online Customer Behavior, Consumer Decision Making, Customer Review +11

Measurement of factors influencing online shopper buying decisions: A scale development and validation

Semila Fernandes, V. G. Venkatesh, Rajesh Panda et al. · Journal of Retailing and Consumer Services · 2021 · 70 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +10

Analysing the impact of COVID-19 on over-the-top media platforms in India

Divya Madnani, Semila Fernandes, Nidhi Madnani · International Journal of Pervasive Computing and Communications · 2020 · 69 citations

Over-the-top Media Platforms, Emerging Media, Digital Marketing +30

Automation in Recruitment: A New Frontier

Pooja Gupta, Semila Fernandes, Manish Jain · Journal of Information Technology Teaching Cases · 2018 · 61 citations

Job Analysis, Artificial Intelligence, Process Automation +15

Influence of Social Reference Group on Buying Behavior, a Comparative Study of Working and Non Working Women in Bangalore-A Pilot Study Analysis

Semila Fernandes, B.R. Londhe · Indian Journal of Science and Technology · 2015 · 16 citations · Full text

Customer Satisfaction, Consumer Decision Making, Structured Questionnaire +13

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