Concepedia

Jingjing Zhang

JZ

2

Publications

94

Citations

2

H-Index

2021

Active since

Affiliations

Taylor's University(Current)

Asia Pacific University of Technology & Innovation

Jingjing Zhang is an author at Taylor's University specializing in epidemiology, behavioral decision making, and consumer decision making.

Top concepts

Covid-19MarketingManagementEpidemiologyPublic HealthConsumer BehaviorConsumer ResearchDigital MarketingDisease PreventionConsumer Uncertainty

Publications per year

2021–2022

2

Publications

2

The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory

Jingjing Zhang, Nan Jiang, Jason James Turner et al. · Frontiers in Psychology · 2022 · 65 citations · Full text

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

Jingjing Zhang, Nan Jiang, Jason James Turner et al. · Sustainability · 2021 · 29 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +20

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