Concepedia

Marina Ianenko

MI

7

Publications

126

Citations

7

H-Index

2016

Active since

Affiliations

Peter the Great St. Petersburg Polytechnic University(Current)

Saint-Petersburg State University of Technology and Design

Marina Ianenko is an author at Peter the Great St. Petersburg Polytechnic University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementMarketing StrategyDigital MarketingTechnologyDigitalizationDigital EconomyBusiness StrategyInteractive Marketing

Publications per year

2016–2022

7

Publications

7

Organization, Planning and Control of Marketing Logistics

Olga V. Grishchenko, Vasiliy S. Kireev, Lyudmila Dubrova et al. · DergiPark (Istanbul University) · 2016 · 25 citations · Full text

Logistics Processes, Marketing Logistics, Logistics Optimization +18

Digital transformation of trade: problems and prospects of marketing activities

Marina Ianenko, Mikhail Ianenko, Dmitriy Huhlaev et al. · IOP Conference Series Materials Science and Engineering · 2019 · 25 citations · Full text

Artificial Intelligence, Electronic Marketplace, Digital Business +13

Conceptual and strategic framework for the digitalization of modern retail as part of innovative marketing

Irina Krasyuk, Marina Ianenko, Elmira Nazarova · E3S Web of Conferences · 2020 · 19 citations · Full text

Digital Business, Digital Marketing, Education +20

Digital transformation of marketing activities in transport systems management during COVID-19: experience, problems, prospects

Marina Ianenko · Transportation research procedia · 2022 · 17 citations · Full text

Digital Business, Digital Marketing, Transport Systems Management +14

Brand identity development

Marina Ianenko, Mikhail Stepanov, Liubov Mironova · E3S Web of Conferences · 2020 · 14 citations · Full text

Brand Strategy, Brand Identity Prism, Brand Loyalty +19

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