Concepedia

Bongsu Saragih

BS

Statistics

Publications

2

Citations

52

H-Index

2

Active since

2017

Affiliations

Universitas Merdeka Malang(Current)

Bongsu Saragih is an author at Universitas Merdeka Malang specializing in consumer behavior, brand strategy, and consumer research.

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementBrand DevelopmentConsumer BehaviorConsumer ResearchMarketing StrategyMarketing Management

Publications per year

2017–2018

2

Publications

2

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

Bongsu Saragih · Jurnal Manajemen Bisnis Krisnadwipayana · 2018 · 35 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +16

The Influence of Job Satisfaction towards Employee Performance on the Antecedent of Competencies and Organizational Citizenship Behavior

Bongsu Saragih, Anwar Sanusi, Abdul Manan · IOSR Journal of Business and Management · 2017 · 17 citations · Full text

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