Maria Esther Medalla

Characterizing Tourism Destination and Policies Forward: The Case in Bantayan Island, Philippines

Kafferine Yamagishi, Ann Myril Tiu, Reciel Ann B. Tanaid et al. · Tourism Review International · 2020 · 39 citations

Management, Marketing, Tourism Management +17

Modeling the hierarchical structure of secondhand clothing buying behavior antecedents of millennials

Maria Esther Medalla, Kafferine Yamagishi, Ann Myril Tiu et al. · Journal of Modelling in Management · 2020 · 39 citations

Business, Marketing, Marketing Management +13

The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines)

Kafferine Yamagishi, Lanndon Ocampo, Dharyll Prince Abellana et al. · Environment Development and Sustainability · 2021 · 23 citations

Management, Marketing, Tourism Management +14

Relationship mapping of consumer buying behavior antecedents of secondhand clothing with fuzzy DEMATEL

Maria Esther Medalla, Kafferine Yamagishi, Ann Myril Tiu et al. · Journal of Management Analytics · 2021 · 22 citations

Business, Marketing, Marketing Management +14

Evaluating the destination management performance of small islands with the fuzzy best-worst method and fuzzy simple additive weighting

Kafferine Yamagishi, Cecil Gantalao, Ann Myril Tiu et al. · Current Issues in Tourism · 2022 · 17 citations

Business, Decision Sciences, Tourism Management +15