Concepedia
Statistics
Publications
5
Citations
220
H-Index
Active since
2013
Affiliations
Bond University(Current)
The University of Queensland
Deakin University
Sven Brodmerkel is an author at Bond University specializing in business, advertising, and marketing.
Publications per year
2013–2021
Alcohol Marketing in the Era of Digital Media Platforms
Nicholas Carah, Sven Brodmerkel · Journal of Studies on Alcohol and Drugs · 2021 · 106 citations · Full text
Business, Communication, Marketing +15
Alcohol brands on Facebook: the challenges of regulating brands on social media
Sven Brodmerkel, Nicholas Carah · Journal of Public Affairs · 2013 · 49 citations
Business, Marketing, Marketing Management +16
Brands and sociality
Nicholas Carah, Sven Brodmerkel, Lorena Hernandez · Convergence The International Journal of Research into New Media Technologies · 2014 · 38 citations
Business, Marketing, Marketing Management +15
Hitting the ‘glass wall’: Investigating everyday ageism in the advertising industry
Sven Brodmerkel, Richie Barker · The Sociological Review · 2019 · 16 citations · Full text
Business, Cultural Studies, Entrepreneurship +14
Making sense of ‘ambiguous ageism’: a multi-level perspective on age inequality in the advertising industry
Sven Brodmerkel, Richie Barker · Creative Industries Journal · 2021 · 11 citations · Full text
Social Sciences, Communication, Marketing +16
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