Concepedia

Safira Putri Utami

SP

1

Publications

25

Citations

1

H-Index

2020

Active since

Affiliations

Sebelas Maret University(Current)

Safira Putri Utami is an author at Sebelas Maret University specializing in communication, management, and consumer behavior.

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Publications per year

2020–2020

1

Publications

1

Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake

Safira Putri Utami, Nuning Setyowati, Putriesti Mandasari · E3S Web of Conferences · 2020 · 25 citations · Full text

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