5
Publications
668
Citations
5
H-Index
2005
Active since
Affiliations
Hye‐Jung Park is an author at Tech University of Korea specializing in brand strategy, consumer behavior, and management.
Top concepts
MarketingManagementBrand StrategyConsumer CultureConsumer BehaviorConsumer ResearchArtsCultureFashionBranding
Publications per year
2005–2021
5
5
Hye‐Jung Park, Leslie Davis Burns, Nancy J. Rabolt · Journal of Fashion Marketing and Management · 2007 · 94 citations
Innovation Adoption, Digital Marketing, International Marketing +25
Taresh P. Khobragade, Seongseon Yu, Hyunsang Jung et al. · Biotechnology and Bioengineering · 2021 · 18 citations
Chemoenzymatic Synthesis, Engineering, Transaminase Expression +16
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