Concepedia

Hammad Najam

HN

1

Publications

22

Citations

1

H-Index

2020

Active since

Affiliations

National University of Sciences and Technology(Current)

Hammad Najam is an author at National University of Sciences and Technology specializing in interactive marketing, customer satisfaction, and technology.

Top concepts

BusinessMarketingE-businessManagementTechnologyCommunicationConsumer BehaviorDigital MarketingMarketing InsightsBusiness Operations

Publications per year

2020–2020

1

Publications

1

Generating Marketing Outcomes through Internet of Things (IoT) Technologies

Beenish Tariq, Sadaf Taimoor, Hammad Najam et al. · Sustainability · 2020 · 22 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +20

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