Matthias Enzmann

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Active since

2004

Affiliations

Fraunhofer Institute for Secure Information Technology(Current)

Fraunhofer-Gesellschaft

Matthias Enzmann is an author at Fraunhofer Institute for Secure Information Technology specializing in customer loyalty, customer relationship management, and business.

Publications per year

2004–2007

Publications

Improving Customer Retention in E-Commerce through a Secure and Privacy-Enhanced Loyalty System

Matthias Enzmann, Markus Schneider · Information Systems Frontiers · 2005 · 22 citations

Business, Management Information Systems, Marketing +14

Towards Certificate-Based Authentication for Future Mobile Communications

Kpatcha Bayarou, Matthias Enzmann, Elli Giessler et al. · Wireless Personal Communications · 2004 · 14 citations

Computing, Computer Engineering, Computer Science +14

A privacy-friendly loyalty system for electronic marketplaces

Matthias Enzmann, Markus Schneider · 2004 · 13 citations

Business, Cybersecurity, Marketing +14

Customer Loyalty Programs and Privacy Concerns

Oliver Hinz, Eva Gerstmeier, Omid Tafreschi et al. · Journal of the Association for Information Systems · 2007 · 10 citations · Full text

Business, Marketing, Marketing Management +17

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