Kevin Lertwachara

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Active since

2011

Affiliations

California Polytechnic State University(Current)

Kevin Lertwachara is an author at California Polytechnic State University specializing in analytics strategy, problem statement formulation, and business analytics.

Publications per year

2011–2020

Publications

Applying the CRISP‐DM Framework for Teaching Business Analytics

Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara et al. · Decision Sciences Journal of Innovative Education · 2020 · 38 citations

Business, Business Analytics, Business Intelligence +6

The Effect of Customer Service and Content Management on Online Retail Sales Performance: The Mediating Role of Customer Satisfaction

Anteneh Ayanso, Kevin Lertwachara, Narongsak Thongpapanl · AIS Transactions on Human-Computer Interaction · 2011 · 11 citations · Full text

Business, Management Information Systems, Marketing +12

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