Concepedia

Author

Izzah Mohammad

University of Malaya

Also Known As

Izzah Mohammad

1

Publications

27

Citations

1

H-Index

16

Concepts

All Affiliations

University of Malaya
IM

About

Izzah Mohammad is an author at University of Malaya specializing in integrated marketing, community engagement, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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2

Management

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27

3

Marketing

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4

Brand Building

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27

5

Hospitality Marketing

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Izzah Mohammad

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1

Publications

27

Citations

1

H-Index

YearCitations

Exploring visitors’ experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur

Ghazali Musa, Izzah Mohammad, Thinaranjeney Thirumoorthi,

International Journal of Tourism Cities

2015

27

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