Sihang Wang

Publications

Citations

H-Index

2022

Active since

Affiliations

Nanjing University of Finance and Economics(Current)

Sihang Wang is an author at Nanjing University of Finance and Economics specializing in consumer engagement, consumer behavior, and interactive marketing.

ORCID

Top concepts

TrustMarketingManagementSocial SciencesSocial InfluenceConsumer BehaviorConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2022–2022

Publications

Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective

Wei Wu, Sihang Wang, Guanqi Ding et al. · Journal of Retailing and Consumer Services · 2022 · 55 citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +15

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