Statistics
Publications
1
Citations
38
H-Index
1
Active since
2015
Aishah Arshad is an author specializing in personalization, retail consumer behavior, and secondary data use.
Publications per year
2015–2015
1
1
The Impact of Perceived Risk on Online Buying Behavior
Aishah Arshad, Maira Zafar, Iffat Fatima et al. · 2015 · 38 citations
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