Concepedia

Sumeja Softic

SS

Statistics

Publications

2

Citations

115

H-Index

2

Active since

2013

Affiliations

International Burch University(Current)

Sumeja Softic is an author at International Burch University specializing in social media platforms, social media, and online word of mouth.

Publications per year

2013–2019

2

Publications

2

Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

Mersid Poturak, Sumeja Softic · Eurasian Journal of Business and Economics · 2019 · 95 citations · Full text

Business, Marketing, Marketing Management +16

The Business Impacts of Social Networking

Sumeja Softic · IBU Repository · 2013 · 20 citations

Social Sciences, Management Information Systems, Organization Studies +9

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