Concepedia
Statistics
Publications
1
Citations
17
H-Index
Active since
1983
Becherer Rc is an author specializing in business, conjoint analysis, and segmentation strategy.
Publications per year
1983–1983
Integrating a consumer orientation into the planning of HMO programs: an application of conjoint segmentation.
Akaah Ip, Becherer Rc · PubMed · 1983 · 17 citations
Business, Marketing, Marketing Management +12
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