Concepedia

Wei‐Shang Fan

WF

3

Publications

68

Citations

3

H-Index

2010

Active since

Affiliations

Nanhua University(Current)

Ling Tung University

Wei‐Shang Fan is an author at Nanhua University specializing in interactive marketing, customer satisfaction, and management.

Top concepts

BusinessMarketingManagementUser ExperienceCustomer SatisfactionInteractive MarketingTechnologyEngineeringCommunicationBrand Strategy

Publications per year

2010–2024

3

Publications

3

Factors driving website success – the key role of Internet customisation and the influence of website design quality and Internet marketing strategy

Wei‐Shang Fan, Ming-Chun Tsai · Total Quality Management & Business Excellence · 2010 · 39 citations

Customer Satisfaction, Online Customer Behavior, Influence Wss +15

Applying Stimulus–Organism–Response Theory to Explore the Effects of Augmented Reality on Consumer Purchase Intention for Teenage Fashion Hair Dyes

Hsiu‐Ping Yang, Wei‐Shang Fan, Ming-Chun Tsai · Sustainability · 2024 · 17 citations · Full text

Preliminary Study of Factors Affecting the Spread and Resistance of Consumers' Use of AI Customer Service

Yu-Kai Huang, Cheng‐Hsien Hsieh, Wu Li et al. · 2019 · 12 citations

Customer Experience, Customer Satisfaction, Chatbot +25

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