2
Publications
49
Citations
2
H-Index
1967
Active since
William W. Ruch is an author specializing in validity theory, reliability, and psychology.
Top concepts
BusinessMarketingManagementPsychologyReliabilityValidity TheorySales ManagementConsumer BehaviorConsumer ResearchMarketing Strategy
Publications per year
1967–1972
2
2
Rows per page
1–2 of 2