Concepedia

Yaty Sulaiman

YS

5

Publications

214

Citations

5

H-Index

2017

Active since

Affiliations

Northern University of Malaysia(Current)

Yaty Sulaiman is an author at Northern University of Malaysia specializing in management, consumer behavior, and purchase intention.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionDigital MarketingHospitality MarketingConsumer Decision Making

Publications per year

2017–2021

5

Publications

5

Does interaction between TQM practices and knowledge management processes enhance the innovation performance?

Maha Mohammed Yusr, Sany Sanuri Mohd Mokhtar, Abdul Rahim Othman et al. · International Journal of Quality & Reliability Management · 2017 · 155 citations

Total Quality Management, Engineering, Knowledge Creation +17

Purchase Intention Towards Organic Food Among Undergraduate Students

Yaty Sulaiman, Wanna Prommanop Eh Kan, Maruf Gbadebo Salimon · WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT · 2020 · 17 citations · Full text

Nutrition, Customer Satisfaction, Consumer Study +16

The Influence of Green marketing, Syariah Compliance, Customer’s Environmental Awareness and Customer’s Satisfaction towards Muslim Consumer Purchasing Behaviour in Kedah

Yaty Sulaiman, Nur Aina Mohd Jamil, Abdul Rahim Othman · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 2020 · 16 citations · Full text

Customer Satisfaction, Green Marketing, Digital Marketing +19

The Factors Influencing Mobile Banking Usage among University Staff

Yaty Sulaiman, Norfadhillah Jauhari · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 2021 · 15 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +22

The relationship between marketing mix and consumer preference in supplement product usage

Yaty Sulaiman, Masri Maisarah, Maha Mohammed Yusr et al. · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2017 · 11 citations · Full text

Rows per page

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