Concepedia
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Publications
1
Citations
53
H-Index
Active since
2019
Kangmun Lee is an author specializing in consumer brand perception, marketing management, and cross-cultural consumer behavior.
Publications per year
2019–2019
The Effect of eWOM on Purchase Intention for Korean-brand Cars in Russia: The Mediating Role of Brand Image and Perceived Quality
Yu Evgeniy, Kangmun Lee, Taewoo Roh · Journal of Korea Trade · 2019 · 53 citations
Business, Marketing, Marketing Management +15
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