Concepedia

Aileen H. Chen

AH

Statistics

Publications

1

Citations

45

H-Index

1

Active since

2022

Affiliations

Southern Taiwan University of Science and Technology(Current)

Aileen H. Chen is an author at Southern Taiwan University of Science and Technology specializing in destination brand experience, experiential marketing, and experiential consumption.

Publications per year

2022–2022

1

Publications

1

Mediating Effect of Brand Image and Satisfaction on Loyalty through Experiential Marketing: A Case Study of a Sugar Heritage Destination

Aileen H. Chen, Ryan Y. Wu · Sustainability · 2022 · 45 citations · Full text

Business, Marketing, Marketing Management +17

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