Concepedia

Sumangla Rathore

SR

2

Publications

45

Citations

2

H-Index

2014

Active since

Affiliations

Sir Padampat Singhania University(Current)

Sumangla Rathore is an author at Sir Padampat Singhania University specializing in management, marketing, and digital marketing.

Top concepts

MarketingManagementArtsTrustBusinessTechnologyCommunicationUser ExperienceMobile MarketingConsumer Behavior

Publications per year

2014–2023

2

Publications

2

Quantifying the Dynamic Factors Influencing New-Age Users’ Adoption of 5G Using TAM and UTAUT Models in Emerging Country: A Multistage PLS-SEM Approach

Manish Dadhich, Sumangla Rathore, Bright Akwasi Gyamfi et al. · Education Research International · 2023 · 30 citations · Full text

Innovation Adoption, Effort Expectancy, Digital Marketing +19

Critical Factors for Successful Implementation of Business Analytics: Exploratory Findings from Select Cases

Sumangla Rathore, Avinash Panwar, Prakriti Soral · International Journal of Business · 2014 · 15 citations

Successful Implementation, Analytic Application, Business Intelligence +13

Rows per page

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