Concepedia

Wen-Yu Tsao

WT

Statistics

Publications

7

Citations

177

H-Index

7

Active since

1969

Affiliations

National Chin-Yi University of Technology(Current)

Wen-Yu Tsao is an author at National Chin-Yi University of Technology specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementArtsBusinessLanguageAudiologyLinguisticsCommunicationMultilingualismUser Experience

Publications per year

1969–2014

7

Publications

7

Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE

Wen-Yu Tsao · Journal of Retailing and Consumer Services · 2014 · 41 citations

Performance Management, Customer Satisfaction, Competitive Advantages +9

The fitness of product information: Evidence from online recommendations

Wen-Yu Tsao · International Journal of Information Management · 2012 · 41 citations

Online Customer Behavior, Product Information, Information Behavior +5

Development and evaluation of computer‐aided music‐learning system for the hearing impaired

Hyeon‐Jong Yang, Yun‐Long Lay, You-Jyun Liou et al. · Journal of Computer Assisted Learning · 2007 · 27 citations · Full text

Music, Musical Melody, Auditory Training +18

Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits

Wen-Yu Tsao · Journal of Promotion Management · 2013 · 26 citations

Consumer Uncertainty, Behavioral Decision Making, Expectation Confirmation Theory +18

Trichomoniasis and gonorrhoea.

Wen-Yu Tsao · BMJ · 1969 · 16 citations · Full text

Parasitic Disease, Human Anatomy, Otorhinolaryngology +20

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