Concepedia

Olanrewaju Kareem

OK

2

Publications

104

Citations

2

H-Index

2019

Active since

Affiliations

Northern University of Malaysia(Current)

Olanrewaju Kareem is an author at Northern University of Malaysia specializing in strategic management, innovation adoption, and consumer behavior.

Top concepts

BusinessMarketingE-businessManagementFactor AnalysisMobile MarketingBusiness StrategyConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2019–2021

2

Publications

2

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

Maruf Gbadebo Salimon, Olanrewaju Kareem, Sany Sanuri Mohd Mokhtar et al. · Journal of Science and Technology Policy Management · 2021 · 93 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +23

TOURISM INTENTION: THE EMPIRICAL INVESTIGATIONS OF PULL, PUSH AND PERCEIVED SECURITY FACTORS IN NIGERIA

Maruf Gbadebo Salimon, Olanrewaju Kareem, Sany Sanuri Mohd Mokhtar et al. · GeoJournal of Tourism and Geosites · 2019 · 11 citations · Full text

Rows per page

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