Cheng-Hua Yang

Publications

Citations

H-Index

2011

Active since

Affiliations

National Kaohsiung University of Hospitality and Tourism(Current)

Cheng-Hua Yang is an author at National Kaohsiung University of Hospitality and Tourism specializing in management, business, and customer satisfaction.

ORCID

Top concepts

BusinessManagementBrandingMarketingBrand EquityBrand StrategyGreen MarketingService QualityBrand ManagementBrand Development

Publications per year

2011–2019

Publications

Exploring the perceived competence of airport ground staff in dealing with unruly passenger behaviors

Cheng-Hua Yang, Hsin-Li Chang · Tourism Management · 2011 · 36 citations

Behavioral Sciences, Airport Management, Organizational Communication +9

The Interactions of Stock Prices and Exchange Rates in the ASEAN-5 Countries: New Evidence Using a Bootstrap Panel Granger Causality Approach

Chin-Chia Liang, Ming-Yung Chen, Cheng-Hua Yang · Global Economic Review · 2015 · 28 citations

The Impact of Sustainable Environmental Management in the Food and Beverage Industry on Customer Loyalty: A View of Brand Attitude

Chih-Yun Yang, Cheng-Hua Yang · Ekoloji · 2019 · 15 citations

Sustainable Environmental Management, Customer Satisfaction, Green Marketing +21

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