1
Publications
51
Citations
1
H-Index
2016
Active since
Affiliations
Magdalena Palęga is an author at John Paul II Catholic University of Lublin specializing in management, marketing, and brand equity.
Top concepts
BusinessMarketingManagementMotivationBrand EquityBrand AwarenessSocial IdentityConsumer Research
Publications per year
2016–2016
1
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