19
Publications
2K
Citations
18
H-Index
1988
Active since
Ingo Balderjahn is an author at University of Potsdam specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchSustainable DevelopmentSustainabilityBehavioral Decision MakingConsumer CultureEconomicsEngineering
Publications per year
1988–2023
19
19
Barbara Seegebarth, Mathias Peyer, Ingo Balderjahn et al. · Journal of Consumer Affairs · 2015 · 179 citations
Quality Of Life, Sustainable Consumption, Behavioral Decision Making +25
Rows per page
1–5 of 19