Ana Mengual Recuerda

Neuromarketing in Haute Cuisine Gastronomic Experiences

Ana Mengual Recuerda, Victoria Tur‐Viñes, David Juárez Varón · Frontiers in Psychology · 2020 · 148 citations · Full text

Affective Design, Affective Neuroscience, Consumer Research +19

Neuromanagement: the scientific approach to contemporary management

Alina Mirela Teacu Parincu, Alexandru Căpățînă, David Juárez Varón et al. · Proceedings of the ... International Conference on Business Excellence · 2020 · 47 citations · Full text

Neuropsychology, Brain Function, Social Sciences +21

Footwear consumer behavior: The influence of stimuli on emotions and decision making

David Juárez Varón, Ana Mengual Recuerda, Alexandru Căpățînă et al. · Journal of Business Research · 2023 · 40 citations · Full text

A Reference Model of Reverse Logistics Process for Improving Sustainability in the Supply Chain

Faustino Alarcón Valero, Pascual Cortés-Pellicer, David Pérez Perales et al. · Sustainability · 2021 · 25 citations · Full text

Logistics Processes, Supply Chain Optimization, Engineering +20

Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation

Ana Mengual Recuerda, Victoria Tur‐Viñes, David Juárez Varón et al. · Journal of Open Innovation Technology Market and Complexity · 2021 · 21 citations · Full text

Customer Satisfaction, Consumer Study, Haute Cuisine +26