Dong‐Mo Koo

The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention

Dong‐Mo Koo, Seon-Hee Ju · Computers in Human Behavior · 2009 · 424 citations

Behavioral Decision Making, Affective Design, Online Shopping Intention +17

Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus

Kyung-Tag Lee, Dong‐Mo Koo · Computers in Human Behavior · 2012 · 252 citations

Regulatory Focus, Technology Acceptance Model, Interactive Marketing +13

Lonely People Are No Longer Lonely on Social Networking Sites: The Mediating Role of Self-Disclosure and Social Support

Kyung-Tag Lee, Mijin Noh, Dong‐Mo Koo · Cyberpsychology Behavior and Social Networking · 2013 · 219 citations

Social Isolation, Quality Of Life, Mediating Role +22

The moderating role of locus of control on the links between experiential motives and intention to play online games

Dong‐Mo Koo · Computers in Human Behavior · 2008 · 190 citations

Online Gaming, Behavioral Decision Making, Social Psychology +16

Inter‐relationships among store images, store satisfaction, and store loyalty among Korea discount retail patrons

Dong‐Mo Koo · Asia Pacific Journal of Marketing and Logistics · 2003 · 188 citations

Customer Satisfaction, Store Satisfaction, Consumer Research +18