Concepedia

Kerem Tomak

KT

11

Publications

316

Citations

10

H-Index

1998

Active since

Affiliations

The University of Texas at Austin(Current)

Yahoo (United States)

Yahoo (United Kingdom)

Kerem Tomak is an author at The University of Texas at Austin specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementMechanism DesignInteractive MarketingGame TheoryMarket DesignComputer ScienceExperimental EconomicsDesign

Publications per year

1998–2009

11

Publications

11

Economic Benefits of Renting Software

Vidyanand Choudhary, Kerem Tomak, Alok Chaturvedi · Journal of Organizational Computing and Electronic Commerce · 1998 · 57 citations

Software Maintenance, Applied Economics, Game Theory +24

Enabling e-transactions with multi-attribute preference models

John C. Butler, James S. Dyer, Jianmin Jia et al. · European Journal of Operational Research · 2007 · 50 citations

Engineering, Transactional Application, Management +8

Exploring the trade-off between immediate gratification and delayed network externalities in the consumption of information goods

Kerem Tomak, Tayfun Keskin · European Journal of Operational Research · 2006 · 40 citations

Online Customer Behavior, Information Goods, Social Media +15

Pay-per-action model for online advertising

Mohammad Mahdian, Kerem Tomak · 2007 · 31 citations

Dominant Business Models, Electronic Auction, Advertising +12

Pay-Per-Action Model for On-line Advertising

Mohammad Mahdian, Kerem Tomak · International Journal of Electronic Commerce · 2008 · 31 citations

Marketing, Dominant Business Models, Electronic Auction +12

Rows per page

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