Concepedia

Amy Handlin

AH

Statistics

Publications

2

Citations

65

H-Index

2

Active since

2002

Affiliations

Monmouth University(Current)

Amy Handlin is an author at Monmouth University specializing in consumer research, consumer behavior, and advertising effectiveness.

Top concepts

MarketingManagementAdvertisingManaged CareConsumer BehaviorConsumer ResearchHealth CommunicationHealthcare MarketingAdvertising EffectivenessMedicine

Publications per year

2002–2003

2

Publications

2

DTC pharmaceutical advertising: the debate’s not over

Amy Handlin, Joseph B. Mosca, Dana A. Forgione et al. · Journal of Consumer Marketing · 2003 · 39 citations

Consumer Uncertainty, Targeted Advertising, Consumer Research +18

Primary care physicians’ attitudes toward direct‐to‐consumer advertising of prescription drugs: still crazy after all these years

David P. Paul, Amy Handlin, Angela D’Auria Stanton · Journal of Consumer Marketing · 2002 · 26 citations

Family Medicine, Primary Care Physicians, Prescription Pharmaceutical Drugs +20

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