Concepedia

Wanqi Gong

WG

Statistics

Publications

7

Citations

467

H-Index

7

Active since

2015

Affiliations

City University of Hong Kong(Current)

Guangdong University of Foreign Studies

Wanqi Gong is an author at City University of Hong Kong specializing in social sciences, social influence, and source credibility.

Publications per year

2015–2023

7

Publications

7

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Wanqi Gong, Xigen Li · Psychology and Marketing · 2017 · 288 citations

Business, Marketing, Marketing Management +11

Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog

Wanqi Gong · Asia Pacific Journal of Marketing and Logistics · 2020 · 60 citations

Business, Marketing, Marketing Management +14

Influence of polarity exchange frequency on electrokinetic remediation of Cr-contaminated soil using DC and solar energy

Rong Sun, Wanqi Gong, Yaxian Chen et al. · Process Safety and Environmental Protection · 2021 · 44 citations

Engineering, Earth Sciences, Environmental Engineering +17

Stigmatized portrayals of single women: a content analysis of news coverage on single women and single men in China

Wanqi Gong, Caixie Tu, Li Jiang · Journal of Gender Studies · 2015 · 33 citations

Social Sciences, Gender Studies, Sociology +16

Microblogging reactions to celebrity endorsement: effects of parasocial relationship and source factors

Wanqi Gong, Xigen Li · Chinese Journal of Communication · 2018 · 19 citations

Social Sciences, Communication, Marketing +14

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