Concepedia

Shu‐Chu Sarrina Li

SS

Statistics

Publications

18

Citations

524

H-Index

16

Active since

2001

Affiliations

National Yang Ming Chiao Tung University(Current)

Shu‐Chu Sarrina Li is an author at National Yang Ming Chiao Tung University specializing in management, marketing, and arts.

Top concepts

MarketingManagementArtsJournalismAdvertisingCommunicationBusinessSocial MediaMedia StudiesMass Communication

Publications per year

2001–2023

18

Publications

18

Computer-Mediated Communication and Group Decision Making

Shu‐Chu Sarrina Li · Small Group Research · 2007 · 57 citations

Group Communication, Mediated Communication, Organizational Communication +15

Exploring the Factors Influencing the Adoption of Interactive Cable Television Services in Taiwan

Shu‐Chu Sarrina Li · Journal of Broadcasting & Electronic Media · 2004 · 41 citations

Customer Satisfaction, Innovation Adoption, Consumer Research +17

Market Competition and Programming Diversity: A Study on the TV Market in Taiwan

Shu‐Chu Sarrina Li, Chin-Chih Chiang · Journal of Media Economics · 2001 · 40 citations

Economics, Market Competition, Management +14

New Media and Market Competition: A Niche Analysis of Television News, Electronic News, and Newspaper News in Taiwan

Shu‐Chu Sarrina Li · Journal of Broadcasting & Electronic Media · 2001 · 37 citations

Digital Marketing, Media Innovation, Niche Analysis +18

Fear Appeals and College Students’ Attitudes and Behavioral Intentions Toward Global Warming

Shu‐Chu Sarrina Li · The Journal of Environmental Education · 2014 · 34 citations

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