Brody J. Ruihley - Concepedia

Author

Brody J. Ruihley

University of Cincinnati ORCID

Also Known As

Brody J Ruihley, Brody J. Ruihley, Brody James Ruihley, Brody Ruihley

Publications

655

Citations

H-Index

Concepts

All Affiliations

University of Cincinnati University of Alabama University of Tennessee at Knoxville Miami University University of Arkansas at Fayetteville

About

Brody J. Ruihley is an author at University of Cincinnati specializing in sports marketing, arts, and performance studies.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	11	11	348
2	Management	10	10	358
3	Engineering	2	2	56
4	Health Sciences	1	1	10
5	Medicine	1	1	22

Brody J. Ruihley

Publications

532

Citations

H-Index

Page 1

	Year	Citations
Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories Bo Li, Olan Scott, Michael L. Naraine, Journal of Interactive Advertising Digital MarketingProfessional AthletesGlobalization Of SportInstagram StoriesSports Consumption	2020	81
Why We Watch, Why We Play: The Relationship Between Fantasy Sport and Fanship Motivations Andrew C. Billings, Brody J. Ruihley Mass Communication & Society Social PsychologyFantasy Sport InvolvementSports SponsorshipSocial InfluenceSports Consumption	2013	75
Message Boards and the Fantasy Sport Experience Brody J. Ruihley, Robin Hardin International Journal of Sport Communication EngineeringOnline GamingCommunicationExercise PsychologyFantasy Sport	2011	44
Beyond touchdowns, homeruns, and three-pointers: an examination of fantasy sport participation motivation Brody J. Ruihley, Robin Hardin International Journal of Sport Management and Marketing Fantasy Sport UserBeyond TouchdownsPerformance StudiesFantasy Sport MotivationsHigh-performance Sport	2011	40
Exploring the Change in Motivations for Fantasy Sport Participation During the Life Cycle of a Sports Fan Natalie A. Brown, Andrew C. Billings, Brody J. Ruihley Communication Research Reports Physical ActivityOnline GamingSports ConsumptionCommunicationFantasy Sport	2012	38
Infiltrating the boys’ club: Motivations for women’s fantasy sport participation Brody J. Ruihley, Andrew C. Billings International Review for the Sociology of Sport Leisure StudySports ConsumptionPopular CultureFantasy SportMedia Studies	2012	33
The use of Sport Celebrities in Advertising: A Replication and Extension Brody J. Ruihley, Rodney C. Runyan, Karen E. Lear Sport Marketing Quarterly	2010	32
Fantasy Gaming on Steroids? Contrasting Fantasy Sport Participation by Daily Fantasy Sport Participation Andrew C. Billings, Brody J. Ruihley, Yiyi Yang Communication & Sport Online GamingFantasy OfferingsSports ConsumptionExercise PsychologyPopular Culture	2016	28
Speak for yourself: analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games Joshua R. Pate, Robin Hardin, Brody J. Ruihley International Journal of Sport Management and Marketing Twitter ContentGlobalization Of SportContent CreationCommunicationMedia Studies	2014	26
The Effects of Fantasy Football Participation on Team Identification, Team Loyalty and NFL Fandom Jeremy Lee, Brody J. Ruihley, Natalie A. Brown, Journal of sports media Team IdentificationBehavioral SciencesFan LoyaltyTeam LoyaltyManagement	2013	24

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