Concepedia

Vaishnavi Tunuguntla

VT

2

Publications

38

Citations

2

H-Index

2018

Active since

Affiliations

Indian Institute of Management Calcutta(Current)

Vaishnavi Tunuguntla is an author at Indian Institute of Management Calcutta specializing in quantitative management, business, and interactive marketing.

ORCID

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Publications per year

2018–2022

2

Publications

2

Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay

Vaishnavi Tunuguntla, Preetam Basu, Krishanu Rakshit et al. · European Journal of Operational Research · 2018 · 28 citations

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Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords

Vaishnavi Tunuguntla, Krishanu Rakshit, Preetam Basu · European Journal of Operational Research · 2022 · 10 citations · Full text

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