Yong-Shou Chi

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Active since

2015

Affiliations

Yong-Shou Chi is an author at Soongsil University specializing in business-to-consumer e-commerce, online-to-offline shopping, and mediating mechanisms.

Publications per year

2015–2016

Publications

A Study on the Discontinuance Intention on O2O Commerce: With a Focus on the Mediating Effects of Perceived Risk and User Resistance

Yong-Shou Chi, Moon-Young Kang, Kyeong-Seok Han et al. · International Journal of u- and e- Service Science and Technology · 2016 · 13 citations

Business, Information Systems, Marketing +12

A Study on Consumers’ Discontinuance Intentions towards O2O Commerce: Focused on the Mediating Effects of Perceived Risk and User Resistance

Yong-Shou Chi, Moon-Young Kang, Kyeong-Seok Han et al. · Advanced science and technology letters · 2015 · 11 citations

Business, Information Systems, Marketing +16

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