Jose-Felipe Jimenez-Guerrero is an author at University of Almería specializing in integrated marketing, business strategy, and environmental awareness.
Top concepts
BusinessMarketingManagementGreen MarketingBusiness StrategyConsumer BehaviorConsumer ResearchEnvironmental PolicyIntegrated MarketingMarketing Management
Publications per year
2011–2011
1
1
HOW COMPANIES INTEGRATE ENVIRONMENTAL ISSUES INTO THEIR MARKETING STRATEGIES
Juan Carlos Gázquez‐Abad, Jose-Felipe Jimenez-Guerrero, Juan-Antonio Mondéjar-Jiménez et al. · Environmental Engineering and Management Journal · 2011 · 22 citations · Full text
Environmental Performance, Green Marketing, Agricultural Economics +16
Rows per page
1–1 of 1