Concepedia

Niray Tunçel

NT

4

Publications

138

Citations

4

H-Index

2020

Active since

Affiliations

Hacettepe University(Current)

Niray Tunçel is an author at Hacettepe University specializing in consumer research, business, and consumer behavior.

Top concepts

Consumer ResearchBusinessMarketingConsumer BehaviorCultureBrandingManagementBrand ManagementConsumer CultureSocial Influence

Publications per year

2020–2021

4

Publications

4

Willingness to purchase counterfeit luxury brands: A cross‐cultural comparison

Niray Tunçel · International Journal of Consumer Studies · 2021 · 46 citations

Consumer Uncertainty, Value Theory, Consumer Research +21

Intention to purchase electric vehicles: Evidence from an emerging market

Niray Tunçel · Research in Transportation Business & Management · 2021 · 38 citations

Economics, Engineering, Electric Vehicles +6

Intrinsic motivators of collaborative consumption: A study of accommodation rental services

Niray Tunçel, Öznur Özkan Tektaş · International Journal of Consumer Studies · 2020 · 28 citations

Consumer Uncertainty, Consumer Study, Consumer Research +22

Being an ethical or unethical consumer in response to social exclusion: The role of control, belongingness and self‐esteem

Niray Tunçel, Bahtışen Kavak · International Journal of Consumer Studies · 2021 · 26 citations

Unethical Consumer Behaviour, Behavioral Decision Making, Social Psychology +27

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