Concepedia

Andri Ardhiyansyah

AA

Statistics

Publications

4

Citations

60

H-Index

4

Active since

2021

Affiliations

Universitas Wijaya Putra(Current)

Andri Ardhiyansyah is an author at Universitas Wijaya Putra specializing in consumer behavior, business, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingCommunicationDigital MarketingBehavioral Decision Making

Publications per year

2021–2023

4

Publications

4

Omnichannel Changing Hedonic Motivational Behavior? Creating Shopping Experience and Satisfaction Against Consumer Loyalty

Andri Ardhiyansyah, Ujang Badru Jaman · The Es Economics and Entrepreneurship · 2023 · 22 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +19

The effects of online customer reviews and online customer ratings on purchasing intentions in west java marketplaces

Intan Prilia Naomi, Andri Ardhiyansyah · INOVASI · 2021 · 15 citations · Full text

Marketing Analytics, Customer Satisfaction, Online Customer Reviews +19

Analysis of the Influence of Factors Affecting Purchase Intention of Premium Items in MOBA-Type Online Games

Andri Ardhiyansyah, Favian Firwan Firdaus, Bayu Aji Aritejo · Jurnal Riset Ekonomi Manajemen (REKOMEN) · 2021 · 12 citations · Full text

Customer Satisfaction, Online Gaming, Digital Marketing +22

The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi

Pipit Eriyanti, Andri Ardhiyansyah · Insight Management Journal · 2023 · 11 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +18

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