3
Publications
180
Citations
3
H-Index
2014
Active since
Affiliations
Naila Anwar is an author at International Islamic University Malaysia specializing in international business, international marketing, and culture.
Top concepts
ArtsTradeCultureBrandingMarketingManagementBrand StrategyBrand AwarenessBrand ManagementConsumer Culture
Publications per year
2014–2018
3
3
Purchase Intention of Foreign Products
Ahasanul Haque, Naila Anwar, Farzana Yasmin et al. · SAGE Open · 2015 · 70 citations · Full text
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