Peer Jacob Svenkerud

Effects of an Entertainment‐education Radio Soap Opera on Family Planning Behavior in Tanzania

Everett M. Rogers, Peter W. Vaughan, Ramadhan M.A. Swalehe et al. · Studies in Family Planning · 1999 · 290 citations · Full text

Enhancing the Effectiveness of HIV/AIDS Prevention Programs Targeted to Unique Population Groups in Thailand: Lessons Learned from Applying Concepts of Diffusion of Innovation and Social Marketing

Peer Jacob Svenkerud, Arvind Singhal · Journal of Health Communication · 1998 · 60 citations

Social Marketing, Social Sciences, Sexual Communication +22

The role of organizational attractiveness in an internal market-oriented culture (IMOC): a study of hospital frontline employees

Terje Slåtten, Gudbrand Lien, Peer Jacob Svenkerud · BMC Health Services Research · 2019 · 51 citations · Full text

Entertainment education: a communication strategy for social change

Peer Jacob Svenkerud · International Journal of Intercultural Relations · 2001 · 24 citations

Education, Educational Communication, Communication +4

Flipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Change

Arvind Singhal, Peer Jacob Svenkerud · Asia Pacific Media Educator · 2019 · 23 citations · Full text

Classical Diffusion, Social Influence, Social Change +22