Concepedia

Ted B. Peetz

TB

2

Publications

82

Citations

2

H-Index

2004

Active since

Affiliations

Iowa Wesleyan College(Current)

Ted B. Peetz is an author at Iowa Wesleyan College specializing in sports marketing, management, and marketing.

Top concepts

MarketingManagementSports MarketingGenderEducationMotivationSocial MediaFeminist TheoryGender IdentityMedia Marketing

Publications per year

2004–2013

2

Publications

2

Sport Heroes as Sport Product Endorsers: The Role of Gender in the Transfer of Meaning Process for Selected Undergraduate Students

Ted B. Peetz, Janet B. Parks, Nancy Spencer · Sport Marketing Quarterly · 2004 · 64 citations

Gendered Perception, Behavioral Decision Making, Lance Armstrong +28

Social Media in Sport Marketing

Ted B. Peetz, Thelma R. Newman, Jeff Peck et al. · Sport Management Review · 2013 · 18 citations

Social Media, Digital Marketing, Media Marketing +6

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