Statistics
Publications
1
Citations
14
H-Index
1
Active since
2015
Mahera Mazhar is an author specializing in packaging management, consumer involvement, and consumer buying behavior.
Publications per year
2015–2015
1
1
Impact of Product Packaging on Consumers Buying Behavior: Evidence from Karachi
Mahera Mazhar, Sayeda Daud, Sana Arz Bhutto et al. · SSRN Electronic Journal · 2015 · 14 citations · Full text
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