Concepedia

Wendy Ceccucci

WC

6

Publications

188

Citations

6

H-Index

2008

Active since

Affiliations

Merrimack College(Current)

Quinnipiac University

Wendy Ceccucci is an author at Merrimack College specializing in interactive marketing, social computing, and social influence.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationSocial ComputingSocial InfluenceBehavioral ScienceInteractive MarketingInterpersonal Communication

Publications per year

2008–2012

6

Publications

6

An Empirical Study of Social Networking Behavior Using Theory of Reasoned Action

Alan R. Peslak, Wendy Ceccucci, Patricia Sendall · Journal of Information Systems Applied Research · 2012 · 42 citations

Online Communication, Online Communities, Social Technologies +29

An Empirical Study of Instant Messaging (IM) Behavior Using Theory of Reasoned Action

Alan R. Peslak, Wendy Ceccucci, Patricia Sendall · Journal of Behavioral and Applied Management · 2010 · 38 citations · Full text

Digital Marketing, Online Communication, Persuasive Technology +30

Web 2.0 Matters: An Analysis of Implementing Web 2.0 in the Classroom

Patricia Sendall, Wendy Ceccucci, Alan R. Peslak · 2008 · 38 citations

Integrating Soft Skill Competencies Through Project-based Learning Across the Information Systems Curriculum

Belle Woodward, Patricia Sendall, Wendy Ceccucci · 2010 · 35 citations

Information Systems Curriculum, System Engineering Education, Learning Sciences +15

An Empirical Study of Behavioral Factors Influencing Text Messaging Intention

Wendy Ceccucci, Alan R. Peslak, Patricia Sendall · 2010 · 20 citations

Customer Satisfaction, Behavioral Intention, Technology Adoption +19

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