Concepedia
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Publications
1
Citations
33
H-Index
Active since
2012
Abbas Naseri is an author specializing in islamic culture, marketing communication, and consumer research.
Top concepts
CultureMarketingManagementPersuasionAdvertisingIslamic CultureConsumer BehaviorConsumer ResearchMarketing CommunicationAdvertising Effectiveness
Publications per year
2012–2012
IMPACT OF ISLAMIC RELIGIOUS SYMBOL IN PRODUCING FAVORABLE ATTITUDE TOWARD ADVERTISEMENT
Abbas Naseri, Ezhar Tamam · 2012 · 33 citations
Islamic Culture, Culture, Advertising +14
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