Concepedia

Ida Zuniarti

IZ

5

Publications

128

Citations

5

H-Index

2019

Active since

Affiliations

Dewan Kesenian Jakarta(Current)

Ida Zuniarti is an author at Dewan Kesenian Jakarta specializing in consumer behavior, interactive marketing, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingTrustDigital MarketingCustomer SatisfactionFashion

Publications per year

2019–2021

5

Publications

5

Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Dede Suleman, Ida Zuniarti, Sabil · Management Dynamics in the Knowledge Economy · 2019 · 55 citations · Full text

Customer Satisfaction, Digital Marketing, Online Marketing +22

DECISION MODEL BASED ON TECHNOLOGY ACCEPTANCE MODEL (TAM) FOR ONLINE SHOP CONSUMERS IN INDONESIA

Dede Suleman, Ida Zuniarti, Sabil et al. · Academy of Marketing Studies journal · 2019 · 31 citations

Customer Satisfaction, Consumer Research, Technology Adoption +17

Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Dede Suleman, Ida Zuniarti, Sabil · RePEc: Research Papers in Economics · 2019 · 16 citations

The effect of the presence of e-commerce on consumer purchasing decisions

Ida Zuniarti, Idah Yuniasih, I Ketut Martana et al. · International Journal of Data and Network Science · 2021 · 15 citations · Full text

Customer Satisfaction, Digital Marketing, E-commerce +20

Competition between offline and online stores: when it comes to shopping for fashion products, which store will be the choice of Indonesian consumers?

Dede Suleman, Ida Zuniarti, Ratnawaty Marginingsih et al. · Repository Universitas Bina Sarana Informatika (RUBSI) · 2019 · 11 citations

Online Customer Behavior, Buying Behavior, Online Stores +10

Rows per page

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