Siti Zaharah Safin

Statistics

Publications

Citations

187

H-Index

Active since

2013

Affiliations

Universiti Teknologi MARA(Current)

Siti Zaharah Safin is an author at Universiti Teknologi MARA specializing in big five personality model, mobile consumer behavior, and mobile phone communication.

Publications per year

2013–2016

Publications

Factors Influencing Purchasing Intention of Smartphone among University Students

Azira Rahim, Siti Zaharah Safin, Law Kuan Kheng et al. · Procedia Economics and Finance · 2016 · 120 citations · Full text

Business, Marketing, Marketing Management +11

The Relationship of Big Five Personality Traits on Counterproductive Work Behaviour among Hotel Employees: An Exploratory Study

Intan Nurul ‘Ain Mohd Firdaus Kozako, Siti Zaharah Safin, Abdul Rahim · Procedia Economics and Finance · 2013 · 67 citations · Full text

Social Sciences, Organizational Behavior, Psychology +11

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