Concepedia

K.V. Sriram

KS

1

Publications

30

Citations

1

H-Index

2020

Active since

Affiliations

Manipal Academy of Higher Education(Current)

K.V. Sriram is an author at Manipal Academy of Higher Education specializing in interactive marketing, customer satisfaction, and consumer research.

Top concepts

BusinessMarketingManagementTechnologyUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionCustomer Satisfaction

Publications per year

2020–2020

1

Publications

1

An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India

Ananth Srinivasan Kripesh, H. Mahesh Prabhu, K.V. Sriram · International Journal of Business Innovation and Research · 2020 · 30 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

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