Concepedia
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Publications
1
Citations
21
H-Index
Active since
2003
Liisa Dawson is an author specializing in online service quality, customer loyalty, and web usability heuristics.
Publications per year
2003–2003
Integrating customer relationship management strategies in (B2C) e-commerce environments
Shaíley Minocha, Nicola Millard, Liisa Dawson · Open Research Online (The Open University) · 2003 · 21 citations
Business, Management Information Systems, Marketing +14
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